Philosophy
By creating garments that are outside the fashion cycle, we encourage a less constrained approach to design resulting in a uniquely individual platform for social expression. We offer clothing that is free from un-ethical practices that are not only affected by environmental issues and the lives of garment industry workers but our own ability to see past the advertisemental persuasion of our consumer-led society.
Our garments carry socio-political messages relating to conscious consumption. With reflections on our environment, we promote the growing shift in conscious awareness felt by an ever-increasing number of people, leading us to:
Change. Share. Connect. Love. Wear.